HP BETT exhibition

BETT is the largest education technology exhibition in the world with over 600 exhibitors displaying the latest in educational technology and is vital to several business units within Hewlett Packard’s Educational sector. This is the second year running that we have been involved with this exhibition, from initial concept design and print production to managing the stand throughout the show.

We sought to highlight the fact that HP is truly a one-stop shop for educational institutions, with over 100 products on the 105m² stand. The stand displayed prominent branding and, uniquely incorporated the 13° angle that is expressed in HP’s new corporate guidelines.

Products were strategically divided into a classroom area, a high performance classroom, finance, networking, computer labs and an imaging & printing area so as to not overwhelm customers. Thousands of buyers, decision makers and influencers, as well as students and teachers, were attracted to the stand by its unique design, the exciting product offering and the free cupcakes and teddy bears! With over 1,000 leads captured, HP are excited to work with us at BETT next year.

“ Throughout the planning and during the show week itself, TMB were unfailingly proactive, professional and creative – a pleasure to work with!   ”

Events and PR Manager