Mazda MPower Dealer Platform

Since 2000, we have enjoyed a flourishing relationship with Mazda, developing and administering numerous performance improvement programmes and travel incentives for new and used vehicle sales, finance, fleet, parts and accessories.

2008 saw the launch of MPower, a website designed to incorporate all incentives and communications across all areas of the business into a central platform. Supported by printed communications, the solution encourages a more comprehensive and integrated focus for the dealer network, and a more cost-effective approach for Mazda. The recent integration of key business tools has also contributed considerably to the improvement of internal processes, including vehicle ordering and dealer payment applications.

Unlike a standard corporate website, MPower is designed to echo the brand values in 'daring to be different', and convey the essence of Mazda's 'Zoom-Zoom'.

“ TMB have fully immersed themselves in our culture and have enabled us to share the passion for the Mazda Brand with our retailer partners. The MPower Island is a key part of our core strategy to make zoom-zoom real and to live it and TMB's fresh approach has enabled us to inform and motivate our retailing staff in a new and innovative way.   ”

Dealer Operations and Training Manager - Mazda Motors UK Ltd